<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.zappyworks.com/blogs/tag/website-design/feed" rel="self" type="application/rss+xml"/><title>Zappyworks - Blog #website design</title><description>Zappyworks - Blog #website design</description><link>https://www.zappyworks.com/blogs/tag/website-design</link><lastBuildDate>Mon, 20 Apr 2026 20:40:59 +0530</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[FACIAL RECOGNITION IS SPREADING. LET'S SEE HOW.]]></title><link>https://www.zappyworks.com/blogs/post/Facial-Recognition</link><description><![CDATA[<img align="left" hspace="5" src="https://www.zappyworks.com/Mona-lIsa-test.jpg"/>A bio-metric software application capable of&nbsp;uniquely identifying or verifying a person by comparing and analyzing patterns based on the person's ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_2p2Gj2zfT6emWvoK748D5Q" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_1WDki0JORfaIvgG-2HYhbg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_bhA4bz17SFKXGwWt7foWuQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_bhA4bz17SFKXGwWt7foWuQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_1Ule_FHDNrOs94zmge_EDg" data-element-type="image" class="zpelement zpelem-image "><style> [data-element-id="elm_1Ule_FHDNrOs94zmge_EDg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/facial.jpg" size="original" data-lightbox="true" style="height:354px;width:590.62px;"/></picture></span></figure></div>
</div><div data-element-id="elm_DPpH8-0arN1LvMiwaoEsgA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_DPpH8-0arN1LvMiwaoEsgA"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-size:12pt;font-weight:700;font-family:Roboto, sans-serif;color:rgb(34, 34, 34);">What is facial recognition?</span></h4></div>
<div data-element-id="elm_lHrvovXfSvS4TM39z2ixuQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_lHrvovXfSvS4TM39z2ixuQ"].zpelem-text { border-radius:1px; margin-block-start:8px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:left;"><span style="font-size:12pt;color:rgb(85, 85, 85);">A bio-metric software application capable of&nbsp;uniquely identifying or verifying a person by comparing and analyzing patterns based on the person's facial contours. It is an advanced technology that helps in discerning and identifying human faces from an image or video.</span><br></p></div>
</div><div data-element-id="elm_4a3DsCsb7xFxMhwxHBKD0A" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_4a3DsCsb7xFxMhwxHBKD0A"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-size:12pt;font-weight:700;font-family:Roboto, sans-serif;color:rgb(34, 34, 34);">How does this work?</span><br></h4></div>
<div data-element-id="elm_moRy3EGuL3oEcPB94BS-RA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_moRy3EGuL3oEcPB94BS-RA"].zpelem-text { border-radius:1px; margin-block-start:8px; } </style><div class="zptext zptext-align-left " data-editor="true"><ol><ol><p><span style="color:rgb(85, 85, 85);"><span><span style="font-size:12pt;">1.</span>&nbsp;&nbsp;&nbsp;</span><span style="font-size:12pt;">The face detection is the first step as it detects faces through images and videos.</span></span></p><p><span style="color:rgb(85, 85, 85);"><span><span style="font-size:12pt;">2.</span>&nbsp;&nbsp;&nbsp;</span><span style="font-size:12pt;">The face capture is the second step as it transforms the face into readable data based on the person's facial features.</span></span></p><p><span style="color:rgb(85, 85, 85);"><span style="font-size:12pt;">3.</span>&nbsp;<span style="font-size:12pt;">The face match process verifies if the two faces match.&nbsp;</span>&nbsp;&nbsp;</span></p></ol></ol></div>
</div><div data-element-id="elm_t4FzCi5zoFF-o-UPrbBu4g" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_t4FzCi5zoFF-o-UPrbBu4g"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-size:12pt;font-weight:700;font-family:Roboto, sans-serif;color:rgb(34, 34, 34);">Is it a surveillance tool?&nbsp;</span></h4></div>
<div data-element-id="elm_3Tl4llyK80xSrs2ZwZwEBA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_3Tl4llyK80xSrs2ZwZwEBA"].zpelem-text { border-radius:1px; margin-block-start:8px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-size:12pt;color:rgb(85, 85, 85);">While it was initially just the police officials using it as a powerful tracking tool, there are now bigger organizations, smart phones, public places, banks, schools, control access to sensitive areas and much more!</span><br></p></div>
</div><div data-element-id="elm_nDuEy7QunreN_o9gPb0RQg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_nDuEy7QunreN_o9gPb0RQg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-size:12pt;color:rgb(85, 85, 85);">Feels like it is everywhere these days, does it not? However, how accurate is this software?&nbsp;</span></p><p><span style="font-size:12pt;color:rgb(85, 85, 85);">Though the accuracy of this system entirely depends on the intensity at which it is built and what it is used for, there has been a little concern in using this technology in places that have an equal proportion of dark-skinned population since the best of algorithms still struggle to recognize black faces equally.</span><br></p></div>
</div><div data-element-id="elm_7Ym3-9Sf3b4KZjAZ1KqddQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_7Ym3-9Sf3b4KZjAZ1KqddQ"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-size:12pt;font-weight:700;font-family:Roboto, sans-serif;color:rgb(34, 34, 34);">Who has this technology?</span></h4></div>
<div data-element-id="elm_VYXjg0K_2oEGMTGllXqf0w" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_VYXjg0K_2oEGMTGllXqf0w"].zpelem-text { border-radius:1px; margin-block-start:8px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-size:12pt;color:rgb(85, 85, 85);">While it all started in China, now Japan, Singapore and United Arab Emirates are big players in incorporating this system for their day-to-day security, surveillance and access needs. While Sans Francisco has banned the use of this software in the city, India's home ministry recently called for a tender for facial recognition systems to help the police force with identification, safety and securing law and order in the country.&nbsp;</span><br></p></div>
</div><div data-element-id="elm_bcOFmK9hw5bcNJH9YGfmvw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_bcOFmK9hw5bcNJH9YGfmvw"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-size:12pt;font-weight:700;font-family:Roboto, sans-serif;color:rgb(34, 34, 34);">What does the law say?</span></h4></div>
<div data-element-id="elm_uIqt6lUcKuq8vBYHiaDusw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_uIqt6lUcKuq8vBYHiaDusw"].zpelem-text { border-radius:1px; margin-block-start:8px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-size:12pt;color:rgb(85, 85, 85);">While the rest of the world is super excited to give this software a try, Britain has a different opinion. In the country, the police get to decide and permit where and when it is appropriate to use facial recognition. In fact, a campaign called 'Liberty' has called for a ban on live facial recognition systems in public places.</span><br></p></div>
</div><div data-element-id="elm_KukdbjZY9Njqtqhs7edAHQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_KukdbjZY9Njqtqhs7edAHQ"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-size:12pt;font-weight:700;font-family:Roboto, sans-serif;color:rgb(34, 34, 34);">What is next?</span></h4></div>
<div data-element-id="elm_qBlcOlySTX-koOpM_BujOQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_qBlcOlySTX-koOpM_BujOQ"].zpelem-text { border-radius:1px; margin-block-start:8px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-size:12pt;color:rgb(85, 85, 85);">While facial recognition is still not exposed completely and many countries are still very reluctant using this interesting software, the future looks at the next level of this very application - Facial recognition smart glasses.</span></p><p><span style="font-size:12pt;color:rgb(85, 85, 85);">There are also police body cameras that will be built on the facial recognition software which additionally allows you to identify people with masks.</span><br></p></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 20 Aug 2019 09:04:14 +0000</pubDate></item><item><title><![CDATA[RUNNING A HOSPITAL? HERE'S WHAT YOUR WEBSITE SHOULD COMMUNICATE!]]></title><link>https://www.zappyworks.com/blogs/post/running-a-hospital-here-s-what-your-website-should-communicate</link><description><![CDATA[<img align="left" hspace="5" src="https://www.zappyworks.com/iswarya-blog2.png"/>Medical expenses are often scary, expensive and unplanned. While hospitals have exclusive websites built for marketing initiatives, ranking and compet ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_KXAnBnzeShSAZLj15oL6ZA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_0x92LXzuTHijLuk81u0wPw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_d3BmAj0VSAGuBaKV0XEU_Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_d3BmAj0VSAGuBaKV0XEU_Q"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_EQmSUSTHwi118qE4E3ibdQ" data-element-type="image" class="zpelement zpelem-image "><style> [data-element-id="elm_EQmSUSTHwi118qE4E3ibdQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/iswarya-blog1.png" size="original" style="height:489px;width:652.37px;"/></picture></span></figure></div>
</div><div data-element-id="elm_GXXx-EaaTrm5_dqxu15D9w" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_GXXx-EaaTrm5_dqxu15D9w"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;"></span></p><p><span style="font-size:18px;">Medical expenses are often scary, expensive and unplanned. While hospitals have exclusive websites built for marketing initiatives, ranking and competing with fellow players - it is quite important to build a website keeping your customers in mind since the industry is becoming consumer-driven.</span></p></div>
</div><div data-element-id="elm_xjFW2xyvezCsfNfEvTAYSA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_xjFW2xyvezCsfNfEvTAYSA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;"></span></p><p><span style="color:inherit;"></span></p><p><span style="font-size:18px;">Now that online reviews, ratings and recommendations are considered before visiting even a hospital, the content you put out there on your site is important. Your website needs to be helpful in terms of services, pricing, discounts, facilities, locations, specialties, doctors -&nbsp;if patients cannot find what they are looking for on your website, they simply will not give you any business.</span></p></div>
</div><div data-element-id="elm_UVy-rcvBcFymlhBCeir-hQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_UVy-rcvBcFymlhBCeir-hQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;"></span></p><p><span style="color:inherit;"></span></p><p><span style="color:inherit;font-size:18px;">So other than original content, clear sharp images, crisp information and engaging factors that are must-haves for your site, the below are extra add-ons that everybody looks for:</span><br></p></div>
</div><div data-element-id="elm_Sx82OpG9llyvEyH3zFWyOA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Sx82OpG9llyvEyH3zFWyOA"].zpelem-heading { border-radius:1px; margin-block-start:31px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-weight:500;font-size:18px;"><span style="font-family:Roboto, sans-serif;">1. Patient Perspectives &amp; Reviews</span></span><br></h4></div>
<div data-element-id="elm_LHdaSMq8ypyaeb_n8n9P1A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_LHdaSMq8ypyaeb_n8n9P1A"].zpelem-text { border-radius:1px; margin-block-start:8px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;"></span></p><p><span style="font-size:18px;">Prospective patients and their families are always looking for reviews online either on the hospital website or other third party platforms like Yelp, Practo etc. Be it a patient's medical or dining or even simple hospitality experience at your hospital, everything needs to be recorded and (the good ones) can be showcased on the website.</span></p></div>
</div><div data-element-id="elm_4UHRP--BIMvUrKO7iGpA1w" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_4UHRP--BIMvUrKO7iGpA1w"].zpelem-heading { border-radius:1px; margin-block-start:31px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-weight:500;font-size:18px;"><span style="font-family:Roboto, sans-serif;">2. Quality Ratings</span></span><br></h4></div>
<div data-element-id="elm_CHEV8W3RIQ59kRYd2gHD_g" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_CHEV8W3RIQ59kRYd2gHD_g"].zpelem-text { border-radius:1px; margin-block-start:8px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;"></span></p><p><span style="font-size:18px;">There is a big push for transparency in the healthcare industry – and that includes being upfront with patients about quality rankings, whether they are impressive or not. The best thing about&nbsp;</span></p></div>
</div><div data-element-id="elm_axJTVQkqz41Hs0SoGwm7PQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_axJTVQkqz41Hs0SoGwm7PQ"].zpelem-heading { border-radius:1px; margin-block-start:31px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-weight:500;font-size:18px;"><span style="font-family:Roboto, sans-serif;">3. Medical Records</span></span><br></h4></div>
<div data-element-id="elm_-lrxZc_Pr1QKrK6hcz14yQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_-lrxZc_Pr1QKrK6hcz14yQ"].zpelem-text { border-radius:1px; margin-block-start:8px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;font-size:18px;">If you have returning patients - good news! What you can do in order to make their lives easier is to have a patient portal on your website that can allow them to login and check results, fix appointments, save records, scans and tests. Your patients will really appreciate this since you're saving them a lot of time, energy and paper!</span><br></p></div>
</div><div data-element-id="elm_PasKViaL1l-4CVRr_hjaRw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_PasKViaL1l-4CVRr_hjaRw"].zpelem-heading { border-radius:1px; margin-block-start:31px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-weight:500;font-size:18px;"><span style="font-family:Roboto, sans-serif;">4. Video Consultation</span></span><br></h4></div>
<div data-element-id="elm_Kz2XNMjepFXEfgT8u_woZA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_Kz2XNMjepFXEfgT8u_woZA"].zpelem-text { border-radius:1px; margin-block-start:8px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;"></span></p><p><span style="font-size:18px;">While jewelry stores and electronic stores have brought about this excellent feature of online live digital purchasing from home, it is time this is introduced in the healthcare industry. A live video consultation is helpful for&nbsp;</span></p></div>
</div><div data-element-id="elm_6BuTTJIHMFZWSE49GjPcKA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_6BuTTJIHMFZWSE49GjPcKA"].zpelem-heading { border-radius:1px; margin-block-start:31px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-weight:500;font-size:18px;"><span style="font-family:Roboto, sans-serif;">5. Pricing</span></span><br></h4></div>
<div data-element-id="elm_tXBkYLy_kyUU0ZGChbSA3w" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_tXBkYLy_kyUU0ZGChbSA3w"].zpelem-text { border-radius:1px; margin-block-start:8px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;"></span></p><p><span style="font-size:18px;">Most patients and their families treat hospital visits and admissions like any other major expense. They would like to know what they are looking at to either arrange for the cash or even make other plans around it. It is only fair to be transparent about the costing and an overall day/night stay expense along with ICU, beds, room charges to save the trouble for both parties.</span></p></div>
</div><div data-element-id="elm_KP0s3H4GxFX4pN4860vhug" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_KP0s3H4GxFX4pN4860vhug"].zpelem-heading { border-radius:1px; margin-block-start:31px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-weight:500;font-size:18px;"><span style="font-family:Roboto, sans-serif;">6. Promotions &amp; Deals</span></span><br></h4></div>
<div data-element-id="elm_J86GdSpbYAN6P7XyDzwpjQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_J86GdSpbYAN6P7XyDzwpjQ"].zpelem-text { border-radius:1px; margin-block-start:8px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;font-size:18px;">For extremely price-conscious healthcare consumers, your hospital's marketing team may want to try out “limited time specials” for certain services, exclusive to users of their websites. Many other businesses, from car repair shops to restaurants, make similar offers available to customers - and they work.</span><br></p></div>
</div><div data-element-id="elm_WJucjOw9yLvwhiHUiMmrdQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_WJucjOw9yLvwhiHUiMmrdQ"].zpelem-text { border-radius:1px; margin-block-start:12px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;"></span></p><p><span style="font-size:18px;">While some of these features are used by most of your competitors already, you too might want to join the club. A hospital ERP, staff attendance, vendor management and many other exclusive health-care solutions are part of an increasingly competitive healthcare landscape - so common that they may become standard in the not-too-distant future.</span></p></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 09 Aug 2019 09:50:02 +0000</pubDate></item></channel></rss>